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This collection is a love letter to all the incredible women in our lives. Our
mothers, sisters, friends - it’s about recognising their bravery, confidence and talent, and
adorning them with the necessary armour to continue shaping our creative landscape.”
Some of these women are featured in the campaign for the collection. A bevy of ‘Bounty Babes’
are showcased: women who are breaking barriers and leading the frontier in their fields. These
include: Rushda Moosajee , Kat van Duinen , Jenna McArthur , Kitso Kgori , and Whitney Rhodes .
Each hat in the collection is a symbol of empowerment and individuality, designed to inspire and
uplift those who wear them.

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